Leif Jørgensen is a great Danish architect and designer, based in Copenhagen, who takes everyday design in new directions for modern people. His keyword is simplicity. Jørgensen has been active in the design world for many years now. He founded his first design business in 1989. Nowadays he works in the fields of interior and exterior architecture, and in product design. He has particular experience with retail design and has created numerous concepts for the fashion industry, along with design products, office spaces and private houses. For HAY he designed the Loop Series and the Connect Bed.